Portfolio
A snapshot of my work across strategy, analytics, and interactive storytelling - built to be skimmed quickly, but deep enough to validate my capabilities.
Animated Portfolio Showcase (June 2025)
This reel is a fun highlight of my work as of June 2025. It’s not fully up-to-date, but it captures the style and range of how I think: data-to-story, strategy-to-execution, and clean design.
CLV Modeling & Targeting System
Built a CLV-driven strategy lens that connects modeling outputs to real actions: segmentation, bidding, creative priority, and retention plays.
Case Studies & Brand Moats
Written strategy profiles that translate real-world operators into reusable marketing logic: positioning, local advantage, and offer design.
Stage Homepage Experience
Designed and built an interactive homepage concept that routes visitors into specific “lanes” (Analytics, Strategy, Portfolio, About) with a theatrical UX.
Notable Achievements
- Graduate Capstone Projects: Led two advanced capstone projects translating complex customer lifetime value modeling and market analysis into clear, actionable strategic recommendations.
- Top-Ranked Program: Graduate of the #2 Master of Science in Marketing program at UT Austin (McCombs), with rigorous training in analytics, strategy, and go-to-market execution.
- Web & Digital Product Development: Designed and built multiple custom websites end-to-end using HTML, CSS, and JavaScript to showcase ideas, products, and strategic thinking.
- Market Gap Identification: Demonstrated a consistent ability to identify overlooked market inefficiencies and reframe them into data-backed growth opportunities.