Browse everything
One grid. Searchable. Switch between Strategy, Analytics, or All without leaving the page.
The Marketing Playbook
A simple, non-interactive navigation view for readers who just want to browse. Use Insights to filter Strategy vs Analytics—or jump straight into either stream.
Start here
If you’re evaluating my thinking quickly: open Insights and skim the card summaries. If you’re here for one lane, use Strategy or Analytics to load the filtered view immediately.
Core
INSIGHTS (ALL)
STRATEGY
Strategy articles
Brand moats, GTM logic, offer architecture, and the decision frameworks behind growth.
ANALYTICS
Analytics articles
Practical modeling, attribution reality checks, causality-first thinking, and KPI design.
ABOUT
About
A short profile page for context: experience, focus areas, and what I’m building.
PORTFOLIO
Portfolio
Campaigns, design work, and strategy artifacts. (If it’s blank for now, that’s fine.)
CONTACT
Contact
A minimal page with your preferred contact method(s) and a quick note on what you’re open to.